GEO

A CFO will not fund a program because ChatGPT mentioned your brand once. She will fund it when you hand her a number she can check. This guide gives you that number. TL;DR The ROI of GEO equals revenue linked to AI visibility, minus total program cost, divided by that cost. Clicks undercount the result,

AI Overviews, ChatGPT, and Perplexity now answer questions that used to send traffic to a Google results page, and only a handful of sources get cited in each answer. For Australian brands, that makes GEO (Generative Engine Optimisation) a different game from ranking on page one: it’s about being the source an AI model trusts

I’ve been getting the same question from clients for months now: “why isn’t ChatGPT recommending us?” Their rankings look fine. Traffic used to look fine too. But when they type their own product category into an AI chat window, a competitor shows up and they don’t. That question is what pushed me to build a

Your best page just lost its click. Google answered the question itself, right inside the search results, and the searcher never scrolled down to your link. That’s the new default for a huge share of searches in 2026. AI Overviews sit above the usual blue links, pull an answer from somewhere on the web, and

A buyer typed a question into ChatGPT last week instead of Google. Three brands came up in the answer. Yours wasn’t one of them, and you probably didn’t even know the question was asked. That’s the exact problem pushing so many teams to hunt for the best companies for generative engine optimization in AI right